ALIGN YOUR DIGITAL MARKETING WITH YOUR MEMBERS’ JOURNEY
The key to getting people to act is to get the right message in front of the right person at the right time. This sounds simple, but it is incredibly challenging for associations to do this day in and day out.
The people that your association needs to reach – members, prospective members, event attendees, and others in your industry – are all in different situations, have different needs, and are in different stages of their relationship with your organization.
Now, imagine a full staff of “helpful robots” on the internet analyzing the journey of each person in your membership database or that hits your website. Then, based on your goal for each individual, this automation uses one-to-one email messages, personalized web content, and internal alerts to entice them to take the action you want them to take.
That is HighRoad Solution’s marketing automation solutions for associations.
MARKETING AUTOMATION FEATURES FOR ASSOCIATIONS
Dynamic Landing Pages
CRM & Sales Automation
Dynamic Form Builder
Reporting and Analytics
What you need to undertake digital transformation is a good partner who will work with you to meet you where yo V now are and map out a plan for how to evolve into a user-centric, data-driven organization.
This journey is different for each organization and one tool is not going to provide the answer.
This digital transformation business goes well beyond technology. It involves working with a partner who understands all of the facets of association business, as well as are experts in digital marketing.
Since 2005, HighRoad clients have realized significant benefits from implementing our customized email marketing solutions.
Improved User Experience
Interfaces and templates that are easy to use for your team, and create a beautiful experience for your members
Increased Member Engagement
Strategically designed templates, increased personalization and ongoing reporting enable associations to optimize campaigns to meet business initiatives
Higher Member Retention
Automated welcome series and ‘win back’ strategies reduce likelihood of buyer’s remorse and increase percentage of renewals
Association Cost Savings
Streamlined internal workflows allow association marketers and technologists to focus on revenue-producing initiatives rather than mundane admin tasks
We enable associations to use the same marketing automation platforms that businesses use to grow.
Getting started is simple and pain-free!
First, we complete a needs assessment to identify which email marketing platform is the best fit for your association. Then, we connect the email marketing platform with your association management system.
Lastly, we design & code gorgeous email templates to make your association newsletters look amazing on all devices. Then, you can begin sending your email communication!
To add hyper-personalization and increase engagement, you may also add-in our Intelligent Contextual Email (ICE™) product.
Is Your Association A Good Fit For HighRoad’s Marketing Automation Solutions?
If you can answer, “YES” to any of these questions, our marketing automation software guidance can help.
Do you need to communicate with members at different points in the member lifecycle?
Do you need to turn more prospective members into paying members?
Do you want more members and other people in your industry to sign up for your events and programs?
Are one-size-fits-all email messages not getting the responses you were looking for?
Do you need to improve non-dues revenue?
Is you marketing team overwhelmed by digital marketing?
YOU DON’T NEED TO BE A DIGITAL MARKETING EXPERT TO TAKE ADVANTAGE OF MARKETING AUTOMATION AT YOUR ASSOCIATION
Our deliverability consulting services and strategic digital marketing consulting help your organization maintain a stellar email reputation, and gain visibility and an understanding of your member’s digital journey. Additionally, we provide guidance on further optimizing your email campaigns for increased performance and engagement.
Landing Page Design
Traffic & Ads
Reporting & Analysis
COMMON QUESTIONS ABOUT ASSOCIATION MARKETING AUTOMATION
How is marketing automation software different than email marketing software?
While there is some overlap in functionality, marketing automation and email marketing tools serve very different purposes and provide much different insight for associations.
Does it integrate with my AMS?
Yes, associations should never implement a marketing platform that does not leverage the data in your association management software. HighRoad Solution’s marketing automation software integrates with more association technology platforms than any other marketing platform provider.
What you need to undertake digital transformation is a good partner?
Who will work with you to meet you where you now are and map out a plan for how to evolve into a user-centric, data-driven organization.
Does HighRoad Solution support the platform after it is live?
Yes, since HighRoad helps you develop your strategy, campaign, and technical set up, we will be with you every step of the way to support your team and evolve your strategy as your priorities shift.
What comes with HighRoad’s marketing automation software?
HighRoad Solution’s marketing automation software makes the industry-leading functionality that businesses use to grow available to associations. Along with integration with your AMS, your marketing automation software includes blogs, landing pages, email, backend and member-facing automation, a CRM, sales tools, lead scoring, a full analytics and reporting suite, and much more.
How can I use marketing automation to grow my association?
Between your AMS data and the analytics inside your marketing automation platform, you know where each member is in their journey with your organization. Marketing automation software enables you to use that information to trigger the right messages, to the right members, at the right times. In turn, this gets people to join your association, renew their membership at higher rates, register for events, or sign up for more non-dues programs.