How To Use Marketing Automation To Increase Advocacy At Your Association

Mobilize More Members Around Your Association’s Mission Using Marketing Automation

Using email and marketing automation to get your membership to mobilize around regulations, legislation, and other issues impacting your industry is one your association’s biggest opportunities.

Associations are communities that come together to help one another. There is no better representation of this than when members work together to decide on positions that benefit their entire profession and then fight for those positions at the statehouse or at the national level.

HighRoad’s email and marketing automation solutions help you:

  • Be confident that your call-to-actions are reaching members
  • Send member-specific communication based on data in your AMS
  • Craft multi-step campaigns that result in action

Members want to be engaged in your advocacy efforts and around issues that impact them. Your marketing automation platform makes sure that your advocacy messages stay relevant and that you get members to act when your association needs it most.

Free Membership Marketing Strategy Call

Our Approach

For your association to position itself at the center of your industry, that message needs to reach and resonate with your members.

HighRoad’s Association Action Framework methodology gives you a blueprint for using marketing tactics and technology to get members to mobilize around the important issues in front of the legislature or other regulatory bodies.

Sample HighRoad Solution

Increase Advocacy Around The Issues That Matter Most To Your Mission, Members, and Industry


You Get Best Practices
We will help you segment your members and source other audiences to identify the people and messages that will get people to mobilize around your issues.


You Get The Best Platforms
HighRoad’s expert team will implement marketing automation and email platform, like SharpSpring and Adestra, to educate your membership of how they can take action at the statehouse or on the national level.


You Get It Done
HighRosad’s digital marketing experts will help you set up targeted marketing automation sequences to make sure your association’s voice is heard at the capitol and other regulatory bodies.

Schedule Your Free 15-Minute Strategy Call