See How Marketing Automation Improves Member Renewals

Get Higher Membership Renewal Rates Without Burning Out Your Staff

Your association spends a lot of time and money acquiring new members. So, don’t let that investment go to waste! Keeping your existing members is the easiest and most cost-effective way to shore up your association financial future.

While you recognize the importance of member retention, your association’s membership is being bombarded with more messages from direct and indirect competitors than any time in history.

Luckily, you’ve found HighRoad. We blend our deep association marketing expertise, cutting-edge marketing platforms, and unique methodology to give your association the tools they need to stay top-of-mind with members and continue to provide value.

Free Membership Renewal Strategy Call

Our Approach

Membership renewals are all about keeping members engaged and informed. It’s about more than consistent communication, but making sure the value that comes with your membership, conferences, and programs cuts through the noise.

HighRoad’s Association Action Framework is your roadmap to getting members to join, renew, and take advantage of events and programs. Our approach is based on over a decade of helping associations launch marketing campaigns that work (and some that did not).

Sample HighRoad Solution

Increase Renewal Rates With An Automated Long-Term Member Engagement Plan


You Get Best Practices
We will help you plan a highly-personalized email strategy so that members only get messages and call to actions that are relevant to them.


You Get The Best Platforms
HighRoad’s expert team will implement an enterprise email platform, like Adestra, capable of pulling content from your website, AMS, and other sources.


You Get It Done
We will help you test your system, design email templates and landing pages, and analyze your results to optimize your email strategy.

Schedule Your Free 15-Minute Strategy Call