Your domain reputation literally follows you everywhere, almost like a credit score. With industry giants like Google and Yahoo! now enforcing stricter parameters on bulk email senders, it’s not enough to just set up DKIM and DMARC authentication. You need to demonstrate that you’re taking steps to monitor and resolve data hygiene related issues by intentionally cleaning up old and unengaged contacts or risk harming your brand reputation. Fear not though, some reflection and a solid plan of attack will help your team get into spring-cleaning mode!

We know no one looks forward to moving. While the end result is a new neighborhood, house or system, the journey to get there isn't always easy or simple. Migrating to new systems requires not only tactical planning and training, but knowing when to rally staff as they adopt new processes and manage change. Since technology, and more importantly, data is owned by more than one team, associations also have to figure out how best to move forward while maintaining business continuity. We'll share what to watch out for and how you can update your association technology stack while minimizing disruption and ensuring continued ownership and improvements.

Need to help your program and product managers expand reach and build more awareness? Sure, having a budget to spend on digital advertising is of course required, but are you ready to map your ad strategy AND execute? Many teams tend to lean too heavily into the creatives and gloss over critical pieces like audience building and keyword selection that directly influence spending. We’ll review a simple framework you can use to formulate your digital ad strategy and show you how you can setup, manage and report on the results of your campaigns in HubSpot.