MAKE EMAIL WORK FOR BOTH YOUR ASSOCIATION AND YOUR MEMBERS
What does a smart approach to association email marketing look like to you?
It might mean more member engagement or higher member retention. It might mean an increase in conference registration or other non-dues revenue. Or it might mean creating a stronger sense of community by consistently making your mission relevant to your members.
Maybe, you have tried sending email campaigns from your AMS or from a budget email tool in the past and you didn’t get the results you were expecting. Well, you have not experienced email communication for associations until you have worked with HighRoad.
Along with giving you the world’s best mass email platform, we help with:
- Avoiding technical deliverability issues that come with sending to large lists
- Leveraging the data in your membership database to personalize calls-to-action
- Allowing chapter or committee leaders to draft emails that have to run through an approval process before being sent
If you are looking to go through the motions and send emails that get few opens and even fewer clicks, HighRoad Solution is not the partner for you.
If your association relies on members being more informed and engaged, you need HighRoad Solution’s email marketing solutions for associations.
EMAIL MARKETING FEATURES FOR ASSOCIATIONS
Chapter Management & Approvals
What you need to undertake digital transformation is a good partner who will work with you to meet you where yo V now are and map out a plan for how to evolve into a user-centric, data-driven organization.
This journey is different for each organization and one tool is not going to provide the answer.
This digital transformation business goes well beyond technology. It involves working with a partner who understands all of the facets of association business, as well as are experts in digital marketing.
Since 2005, HighRoad clients have realized significant benefits from implementing our customized email marketing solutions.
Improved User Experience
Interfaces and templates that are easy to use for your team, and create a beautiful experience for your members
Increased Member Engagement
Strategically designed templates, increased personalization and ongoing reporting enable associations to optimize campaigns to meet business initiatives
Higher Member Retention
Automated welcome series and ‘win back’ strategies reduce likelihood of buyer’s remorse and increase percentage of renewals
Association Cost Savings
Streamlined internal workflows allow association marketers and technologists to focus on revenue-producing initiatives rather than mundane admin tasks
We enable associations to use the same email marketing platforms that businesses use to grow.
THE WORLD’S TOP ASSOCIATIONS RELY ON HIGHROAD SOLUTION
- American Society of Association Executives
- Military Officers Association of America
- NTEN, Non-Profit Technology Network
- National Federation of Independent Businesses
- New Jersey Society of CPAs
- Canadian Society of CPAs
- Sigma Theta Tau International Honor Society of Nursing
- American Dental Association
Is Your Association A Good Fit For HighRoad’s Email Marketing Solutions?
If you can answer, “YES” to any of these questions, our email marketing guidance can help.
Are your marketing and communication departments sick of email being difficult?
Do you want to gain greater insight and metrics within their various member, donor, and customer bases?
Does your technology department value integration, data integrity, and data security?
Do you want to take manual email production, testing, and delivery work off of staff members?
Does your organization value user experience and business intelligence?
GET EXPERT ADVICE ON EMAIL MARKETING WITHOUT ADDING HEADCOUNT
Our deliverability consulting services and strategic digital marketing consulting help your organization maintain a stellar email reputation, and gain visibility and an understanding of your member’s digital journey. Additionally, we provide guidance on further optimizing your email campaigns for increased performance and engagement.
Template Design & Coding
Reporting & Analysis
COMMON QUESTIONS ABOUT ASSOCIATION EMAIL MARKETING
Do HighRoad Solution’s email marketing platforms integrate with my AMS?
Yes. Your email marketing strategy will leverage your member data in your association management software. The integration will be configured during the implementation process and support by HighRoad. Check out the list of HighRoad Solution AMS integrations.
Will HighRoad support my association’s email software?
Yes. You will have a dedicated HighRoad Client Success Manager who is familiar with your organization, marketing goals, and email marketing configuration.
Can I design my own email templates?
Absolutely. Your HighRoad team will help you understand the requirements for creating and loading your custom email templates. If you need branded email templates developed, HighRoad can assist you in designing and coding them.
Do you monitor email deliverability?
Yes. HighRoad has processes, technology, and staff to monitor your email deliverability and recommend adjustments to make sure your members are getting your emails.