How would your organization be different if your marketing and communications team could get twice as much done without working nights and weekends?
By automating how you touch members and prospective members through their lifecycle, your team can provide a custom experience and increase conversions on members, renewals, event registrations, and other purchases.
HighRoad configures the world’s best marketing platforms so that they work with your association management software. You’ll work with our team of association marketing experts to achieve your organization’s goals by automating your specific member journeys.
EMAIL MARKETING & AUTOMATION
Email marketing is a critical ingredient of an association’s communication strategy. To succeed as an association, you must inform, educate and engage members via email. But email marketing is difficult, cumbersome and extremely time-consuming, making it a dreaded task for many association teams.
Fortunately, this doesn’t have to be the case. A successful email marketing strategy doesn’t need to drain your team’s resources and time. You can provide an exceptional user experience, collect greater insight into your member, donor and customer bases and make more informed, profitable decisions.
Introducing smarter email marketing for associations.
Each of your members is an individual. Each of your members cares about different things and it looking at your association through a unique lens. Member-specific content and messages are the only way associations can get members’ attention and keep them engaged.
Imagine if you analyze your member data and pull content from dozens of sources to send each member an individualize newsletter every day, week, or month?
HighRoad’s award-winning e-newsletter solutions makes it easy to automate the newsletter creation process and deliver high-engagement information and calls-to-action to your members.
EMAIL MARKETING & AUTOMATION
Email marketing is a critical ingredient of an association’s communication strategy. To succeed as an association, you must inform, educate and engage members via email. But email marketing is difficult, cumbersome and extremely time-consuming.
Fortunately, this doesn’t have to be the case. You can provide an exceptional user experience, collect greater insight into your member, donor and customer bases and make more informed, profitable decisions.
WHAT IS THE DIFFERENCE BETWEEN MARKETING AUTOMATION & EMAIL MARKETING?
You are not giving your digital marketing plan a chance to reach its full potential if you are not utilizing your membership, event, and member engagement data to send relevant messages to your audience.
HighRoad’s +Plus Connector technology allows your association to take advantage of the same marketing platforms that businesses use to grow, without needing to worry about implementing software that doesn’t work with your association management systems.
Even if you have a top-notch marketing or communication team, would it give you peace of mind to have a team of email and marketing automation experts in your corner? That is where we come in.
HighRoad’s strategy, implementation, and creative services make sure you are getting the most from your marketing investment – from persona development and auditing your content to creating campaigns and troubleshooting email deliverability.
Working with HighRoad ensures that your marketing technology, campaigns, and integration, is set up correctly for both today’s requirements and tomorrow’s vision.