ASAE pioneers the ICE solution
“We've seen the light...when the CMO & the CIO work together, you create great experiences for the member”
-Robb Lee & Reggie Henry
CMO & CIO, ASAE
The American Society of Association Executives (ASAE) is the association of associations with over 21,000 individual professionals that work in the association community. ASAE is composed of the association, the ASAE Foundation and ASAE Business Services which has endorsed HighRoad Solution as the only eMarketing provider for the association community since 2012. HighRoad proudly works with ASAE on their digital strategy and execution and pioneered the Intelligent Contextual Email (ICE)TM product together. Aside from their joint digital work, HighRoad is also a CAE-accredited provider of association education and has provided thousands of hours of content through its HighRoad U educational initiative.