Email Marketing Software For Associations

ALIGN YOUR DIGITAL MARKETING WITH YOUR MEMBERS’ JOUNREY

Whether you are looking to increase your member base or improve renewal rates, marketing automation can help. Associations who leverage marketing automation built specifically for their needs are experiencing increases in member conversions, renewals and non-dues revenue. Find out how you can gain insight and grow revenue with marketing automation.

BEST IN CLASS EMAIL PLATFORMS, CUSTOMIZED FOR ASSOCIATIONS

What you need to undertake digital transformation is a good partner who will work with you to meet you where yo V now are and map out a plan for how to evolve into a user-centric, data-driven organization.

This journey is different for each organization and one tool is not going to provide the answer.

This digital transformation business goes well beyond technology. It involves working with a partner who understands all of the facets of association business, as well as are experts in digital marketing.

Since 2005, HighRoad clients have realized significant benefits from implementing our customized email marketing solutions.

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Improved User Experience

Interfaces and templates that are easy to use for your team, and create a beautiful experience for your members

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Increased Member Engagement

Strategically designed templates, increased personalization and ongoing reporting enable associations to optimize campaigns to meet business initiatives

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Higher Member Retention

Automated welcome series and ‘win back’ strategies reduce likelihood of buyer’s remorse and increase percentage of renewals

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Association Cost Savings

Streamlined internal workflows allow association marketers and technologists to focus on revenue-producing initiatives rather than mundane admin tasks

GETTING STARTED

Getting started is simple and pain-free!

First, we complete a needs assessment to identify which email marketing platform is the best fit for your association. Then, we connect the email marketing platform with your association management system.

Lastly, we design & code gorgeous email templates to make your association newsletters look amazing on all devices. Then, you can begin sending your email communication!

To add hyper-personalization and increase engagement, you may also add-in our Intelligent Contextual Email (ICE™) product.

TAKE YOUR ASSOCIATION TO NEW LEVELS

Our deliverability consulting services and strategic digital marketing consulting help your organization maintain a stellar email reputation, gain visibility and an understanding of your member’s digital journey. Additionally, we provide guidance on further optimizing your email campaigns for increased performance and engagement.

COMMON QUESTIONS ABOUT ASSOCIATION EMAIL MARKETING & AUTOMATION

If you’re a hammer, everything looks like a nail?
This is exactly the case with any company that only produces one product. No matter what your business challenge, they are going to attack it with a hammer.

The truth is that the modern consumer is changing faster than most associations can evolve and have?
The other truth is that there’s nothing simple about digital marketing and there is definitely no one hammer that will make your challenges go away.

What you need to undertake digital transformation is a good partner?
Who will work with you to meet you where you now are and map out a plan for how to evolve into a user-centric, data-driven organization.

This journey is different for each organization and one tool is not going to provide the answer?
This digital transformation business goes well beyond technology.

It involves working with a partner who understands all of the facets of association business, as well as are experts in
digital marketing?
This journey is different for each organization and one tool is not going to provide the answer.